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Biryani is not just a comfort food; it is also considered the king of foods! Renowned for its rich flavor and distinct aroma, it stands out as a dish that can satiate and satisfy anyone's hunger. From the time when the Mughal queen Mumtaz ordered her royal chef to prepare...
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WANT TO WRITE A BOOK THAT ACTUALLY SELLS - NOT JUST ONE THAT GETS PUBLISHED AND FORGOTTEN? The BookPreneur is your step-by-step guide to writing, publishing, and selling non-fiction books that build your authority, grow your brand, and generate consistent income. Whether you self-publish or release hardcover and paperback editions,...
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Have you ever wondered what goes on behind the making of iconic ad campaigns like ‘Thanda Matlab Coca Cola’, Cadbury Celebrations’ ‘Toh Iss Diwali Aap Kise Khush Karenge?’, or ‘Britannia Khao World Cup Jao!’? While we all enjoy catchy ads, only a few are aware of how iconic ads are...
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This book is a prequel to every marketing book you’ve ever read. Behind all the shiny models, buzzwords, and theories - there are raw truths of human behaviour at work. Why does ₹990 feel like a bargain, compared to ₹1,000? Why does swiping a card hurt less than handing over...
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No gimmicks. No hyperbole. Finally, just the truth on what it takes to earn success As the central curator of the success media industry for over 25 years, author Darren Hardy has heard it all, seen it all, and tried most of it. This book reveals the core principles that...
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A fun, smart book about Indian business, finance and the economy What are tax havens and how do they work? How does the RBI make money? What is the economics of missing monuments? Why do the rich keep getting richer? The Little Book of Indian Business answers all kinds of...
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75th Anniversary Edition The classic work on investing, filled with sound and safe principles that are as reliable as ever, now revised with an introduction and appendix by financial legend Warren Buffett—one of the author’s most famous students—and newly updated commentaries on each chapter from distinguished Wall Street Journal writer...
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Not everyone is born a leader. But with the right mindset shift, anyone can become one. Many new (and even experienced) leaders feel overwhelmed, stuck, and unsure. They struggle to manage people, handle conflicts, and earn trust — not because they lack potential, but because no one ever showed them...
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About the Book - In the rapidly evolving landscape of modern business, the shift from control to empowerment is not merely a managerial preference but a strategic imperative. The traditional boss, anchored in authority and micromanagement, may achieve compliance but often at the expense of innovation and engagement. In contrast,...
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Do systems have souls? This book, based on a popular elective at IIM Ahmedabad, looks for answers in the hard trade-offs inherent in the design of operating systems and business models. It encourages business leaders to ask two different sets of existential questions: Does the organization that I am managing...
