Business Model Generation is a practical, inspiring handbook for anyone striving to improve a business model – or craft a new one.
The book will teach you powerful and practical innovation techniques used today by leading companies worldwide.
You will learn how to systematically understand design, and implement a new business model – or analyze and renovate an old one.
The book practices what it preaches. Co-authored by 470 Business model Canvas practitioners from forty-five countries, the book was financed and produced independently of the traditional publishing industry. It features a tightly integrated, visual, lie-flat design that enables immediate hands-on use.
This book is designed for doers. It is for those ready to abandon outmoded thinking and embrace new, innovative models of value creation: executives, consultants, entrepreneurs – and leaders of all organizations.
