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Philip Kotler’s name is synonymous with marketing. His books have sold more than 3 million copies in 20 languages are read as the marketing gospel in 58 countries.

His best-selling Marketing Management was named by the Financial Times as one of the 50 best business books ever written.

Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers and students alike, freshly written and based on his phenomenally successfully worldwide lectures.